Lords of the Air: A Cultural Analysis of the Bulgarian TV Show Gosporadi na Efira

This article explores the trajectory of one most popular comedy shows in Bulgaria, using a cultural-historical analysis approach. While Gospodari na Efira started as Bulgarian version an Italian news parody show, it assumed its own to become distinct amalgamation social satire, political humor and investigative journalism. The show’s formula for success can be linked status institution, earning legitimation through trust audiences at time when other institutions Bulgaria were failing fulfill their responsibilities.